Pinterest announced a new suite of AI tools to enhance personalized discovery and advertising. The company unveiled the features ahead of the Cannes Lions festival.
The initiative integrates AI into ad campaign management and consumer shopping experiences. A new Business Assistant helps advertisers create and manage campaigns.
The Performance+ creative model optimizes ad effectiveness. Pinterest is also testing Ask Pinterest, a conversational AI app for personalized shopping recommendations.
The app is currently available to a limited number of US users. These tools utilize Pinterest's internal data on user intent and planning.