CNBC's Jim Cramer, a long-time Palantir supporter, publicly condemned a company-produced NFT video. He described the video on-air as "frightening" and "akin to saying, we're Satan. Look out!". During his "Mad Dash" segment, Cramer demanded Palantir's management publicly disavow the video. Palantir had already quietly removed the video.
Cramer's criticism focused on potential brand damage and reputational risk for Palantir. The company sells to sensitive clients, including defense agencies and major corporations. The event generated negative headlines. It also contributed to a short-term dip in Palantir's stock price.