Palantir Technologies announced a strategic partnership with global marketing network Stagwell to develop a groundbreaking AI-driven platform for marketers. [1, 5] The new solution will integrate Palantir’s Foundry operating system with Stagwell’s marketing data and software to enhance campaign targeting and maximize return on investment for enterprise clients. [1] The collaboration aims to provide state-of-the-art tools for complex marketing teams to manage programs at scale. Stagwell's CEO, Mark Penn, stated the venture could generate "hundreds of millions of dollars in revenue" in the coming years. [1] An early version of the platform is already being used by clients of Stagwell's media agency, Assembly. [1] In separate news on the same day, Palantir also announced a partnership with Spanish environmental services firm Valoriza to optimize its waste management operations using AI. [4]