PayPal (PYPL) stock rose more than 2% on Friday. Market speculation suggests the payments company may become a target for an activist investor.

Gordon Haskett analyst Don Bilson highlighted the possibility in a recent research note. Bilson analyzed a 13F filing from SG Americas, the broker-dealer for Societe Generale, suggesting the firm could be acting as a vehicle for activist positions.

PayPal replaced its CEO in February following disappointing earnings and financial guidance. Previous reports also indicated potential interest from outside acquirers.

Investors appear to welcome activist involvement to potentially unlock value. The company's stock performance has lagged behind the broader market in recent years.