Roblox officially announced a new fee structure for brand integrations effective January 1, 2027. The company will charge creators on a cost-per-mille (CPM) basis for every thousand visits to an experience.
Fees vary by region, with a rate of $1.50 for US visitors. Visitors from the UK and similar markets will cost $0.75. Other global regions will see lower rates.
The model allows brands and creators to forecast and lock in revenue-share fees before launching campaigns. Roblox previously indicated plans to charge for integrations but had not provided specific pricing until now.
Roblox stock gained significantly on June 19, 2026. Reports linked the rise to a broader market rally and positive user engagement trends rather than the fee announcement.