Sumitomo Mitsui DS Asset Management increased its holdings in Reddit Inc. by 34.2%. The firm acquired an additional 5,702 shares, bringing its total position to 22,359 shares. Disclosed on January 12, 2026, the total stake is valued at approximately $5.14 million.
This institutional acquisition contrasts with recent insider activity. In early January, several top executives, including Reddit’s CFO and Chief Legal Officer, sold millions of dollars worth of shares. This selling drew significant investor attention.
Despite the insider sales, analysts remain optimistic due to two key factors. Reddit boasts strong earnings growth and holds significant potential to license user data for AI model training.