Reddit is testing a new AI-powered search feature for a small group of U.S. users to enhance shopping on the platform. When users search for products, the tool will display an interactive carousel with images, pricing, and direct links for purchasing. The feature will initially focus on consumer electronics.
The AI surfaces product recommendations based on discussions and comments within Reddit's communities. It also pulls information from the product catalogs of Reddit's advertising partners. This initiative is part of Reddit's broader push to improve search capabilities and leverage its vast repository of user-generated product reviews and recommendations to facilitate e-commerce.