Shirofune integrated Reddit’s advertising platform into its omnichannel marketing automation tool. This move simplifies campaign management for advertisers.
Media buyers can now manage Reddit ads alongside Google, Meta, and TikTok campaigns. This integration aims to boost advertiser demand and return on investment.
Reddit’s stock dropped 13.2% over the past week. Shares have declined roughly 46% year-to-date.
Reddit aims to strengthen its advertising ecosystem and compete for marketing budgets. This strategy addresses recent stock volatility and slowing growth concerns.