Reddit COO Jen Wong outlined the strategy for scaling the Australian advertising business. Australia ranks as one of Reddit's top five global markets. Wong emphasized delivering "hard outcomes" for marketers. She cited significant user engagement in regional Australian subreddits as a key growth opportunity.
Reddit will roll out "Max campaigns" as part of this strategy. Max campaigns are an automated campaign manager. The tool is currently in beta testing for traffic and conversion objectives. It helps advertisers optimize campaigns and improve performance. This signals Reddit's push to become a full-funnel advertising platform.