A report from Mumbrella on October 14, 2025, highlighted Reddit's increasing importance for brand reputation, especially in Australia. Citing Meltwater research from July 2025, the article notes that a third of Australian internet users aged 16 and over were active on the platform in the preceding month, a figure that is almost three times the global average. Jen Wong, Reddit's Chief Operating Officer, described Australia as a "mature and high-growth market," establishing it as a "top-five focus for the company." The article further points to Reddit's real-world impact by mentioning how news of impending tech layoffs at NAB appeared on the platform 17 days before the official announcement, and how ANZ staff used the forum to discuss company changes. No market reaction to this specific report was available.