An Adweek report states YouTube surpassed Reddit as the primary social media source cited by large language models (LLMs). Reddit's extensive text-based conversations previously dominated AI training sources.
AI advancements drive this shift. These advancements allow for more sophisticated processing of video content, including transcripts and associated data.
The data landscape change could impact the perceived value of Reddit's data licensing deals. Data licensing remains a key element of Reddit's investment thesis since its IPO.
YouTube's rise indicates a new trend in AI sourcing, moving beyond Reddit's historically authentic, human-generated text.