Reddit has secured a data licensing partnership with media intelligence firm Meltwater to monetize its user-generated content archive. This agreement provides enterprise clients with platform insights and data, marking a shift to diversify revenue beyond traditional advertising.
The partnership supports Reddit’s focus on data-as-a-service offerings, which remains a central component of its investment narrative.
Reports also indicate significant insider stock purchases occurred over the past week. These transactions signal internal confidence in the company’s valuation and long-term growth prospects.