Reddit has appointed a new executive, Farjami, to lead efforts in boosting its advertising business and enhancing relationships with agencies. This move comes as the company continues to focus on growing its ad revenue, which saw a significant 84% year-over-year increase to $465 million in the second quarter of 2025. The number of active advertisers on the platform also grew by over 50% year-over-year in the same period, indicating strong momentum in its monetization strategy. This strategic hire underscores Reddit's commitment to capitalizing on its expanding user base and increasing its share of the digital advertising market.