Reddit launched the beta of 'Max campaigns' at the start of CES 2026. The new AI-powered advertising tool automates targeting, bidding, and creative placement.
Max campaigns use AI to predict the real-time value of each ad impression. This functionality aims to improve advertiser performance while reducing manual effort, positioning Reddit to better compete with AI-driven tools from Google and Meta.
Analysts are increasingly focused on Reddit's broader AI strategy. This strategy includes potential high-margin revenue from licensing user-generated data to train large language models. The growing emphasis on AI has recently drawn positive attention from investors.