Reddit is showcasing its new AI-powered advertising platform, 'Max Campaigns,' at CES. The event began on January 6, 2026. Reddit announced the tool in beta the previous day.
Max Campaigns simplifies ad management. It uses machine learning to predict the value of ad impressions. The platform optimizes campaign settings in real-time to boost performance while requiring less manual work for advertisers.
The platform underwent alpha testing with over 600 participants. Advertisers using Max Campaigns saw an average of 17% lower cost-per-acquisition (CPA). They also experienced 27% more conversions compared to standard campaigns.
Brooks Running, for example, saw a 37% decrease in cost-per-click (CPC) during its campaign. These results highlight the feature's potential to improve ad efficiency on the platform.