Reddit has achieved a significant milestone in the United Kingdom, overtaking TikTok to become the fourth most visited social media service. This ranking demonstrates substantial growth within the key market.
The platform’s prominence surged over the last two years. Reddit’s reach increased by 88% among UK internet users, meaning three out of five people online in the UK now encounter the site.
This rapid expansion stems from multiple factors. A recent change in Google’s search algorithm now prioritizes helpful content from discussion forums. Additionally, a deal allowing Google to train its AI models on Reddit’s vast content library provided a boost.
Reddit’s growth is particularly strong among younger demographics. More than three-quarters of UK users aged 18 to 24 visit the platform.