Rivian Automotive vehicle registrations in California fell 28.3% during the first half of 2026. The company registered 3,970 electric vehicles in the state. This figure represents a decline from 5,540 registrations during the same period in 2025.
Data from the California New Car Dealers Association shows the pace of decline is accelerating. Second-quarter registrations dropped 34% year-over-year. This follows a 23% fall recorded in the first quarter.
Sales erosion in Rivian's home market highlights demand challenges for the R1T pickup and R1S SUV. These trends emerge as the company prepares to launch its next-generation R2 platform.