SAP opened its flagship European Sapphire conference. The event began in Madrid on May 19, 2026. The conference features a vision for AI-driven business operations. It also showcases the reimagined Joule user experience.
CEO Christian Klein published a blog post prioritizing AI for execution. Klein stated that enterprises require AI to manage interconnected operational decisions. The technology also executes complex processes.
The conference follows the "Autonomous Enterprise" strategy launch at Sapphire Orlando last week. The Madrid gathering expands these themes for European customers and partners. It introduces the SAP Business AI Platform.