Sea Ltd formed a strategic partnership with OpenAI to integrate artificial intelligence across its businesses in Southeast Asia and Brazil.
The collaboration makes Shopee the first e-commerce platform available within ChatGPT in these regions. Users can discover products through conversational searches in ChatGPT before completing purchases on the Shopee app.
Shopee sellers will gain access to ChatGPT for Business. This provides AI-powered tools for creating product listings, generating marketing content, and streamlining customer service.
The initiative builds on an existing relationship to embed AI technology throughout the Sea ecosystem to foster innovation.