SEGG Media’s Board of Directors approved a strategic shift for Lottery.com, transitioning the brand to an exclusive affiliate marketing model. This move establishes Lottery.com as the company’s flagship global master affiliate platform.
The company aims to capture a share of the $400 billion global lottery market through this less capital-intensive structure. The model facilitates faster entry into new regulated markets compared to traditional operations.
The initial rollout focuses on licensed operators in North and Latin America, following the company’s 90-day strategic plan. Chairman Marc Bircham stated the model enables global accessibility rather than regional confinement.
SEGG Media expects to announce individual affiliate partners as agreements are finalized.