SIRI is trading 5.3% up today at $28.48, supported by positive company-specific news that contradicts earlier assessments of a purely technical rebound.
- NASCAR Partnership Extended: SiriusXM and NASCAR announced a multi-year renewal of their broadcasting agreement, ensuring continued coverage of all major race series and expanded collaboration.
- Subscriber Push: The company launched a 'Listen Free Event' from May 21 to June 1, allowing access to over 100 channels on inactive satellite radios in an effort to attract new subscribers.
- New Content: Coinciding with the free event, SiriusXM is launching exclusive content, including the return of the popular 'Miles Davis Radio' channel.