On October 13, 2025, Sirius XM Holdings announced a major partnership with Toyota, introducing SiriusXM with 360L in the all-new 2026 Toyota lineup, marking a significant expansion in connected vehicle integration[5]. This follows Berkshire Hathaway's recent increase of its stake in Sirius XM to over 37%, which has brought renewed attention to the stock despite persistent declines in subscriber and ad revenues[1]. The last trading session on October 10, 2025, saw SIRI close at $20.93, down 5.42%, reflecting ongoing market pessimism even as industry analysts highlight operational momentum, favorable valuation metrics, and strategic initiatives positioning Sirius XM for future growth[2].