Bank of America reiterated its buy rating for SharkNinja. The bank increased its price target for the company from $145 to $165.

Nielsen data shows product sell-through grew 51.5% year-over-year during a two-week period in late June. Strong domestic sales figures prompted the revision ahead of the company's next earnings report.

Analysts attribute the surge to Amazon Prime Day timing and viral social media interest. The Ninja SLUSHi machine remains a primary driver of consumer purchasing.