Snap Inc. launched AI Sponsored Snaps to allow direct interaction between users and brand-owned AI agents. This format integrates advertising into the app's core chat function.
Users can discover products and receive real-time recommendations through these personalized AI conversations. The initiative supports Snap's strategy to embed AI across its platform to drive revenue growth.
Snap aims to establish conversational commerce as a key pillar of performance marketing. The platform currently reaches nearly one billion monthly active users.