Snap Inc. launched Creator Subscriptions, a new feature allowing users to pay monthly fees for exclusive content. Alpha testing begins on February 23 with a select group of U.S.-based creators. The company plans to expand the service to additional countries in the following weeks.
Subscribers receive access to exclusive Snaps and Stories. The feature prioritizes subscriber replies and provides ad-free viewing within the creator's content. Creators determine their own monthly pricing within tiers recommended by Snap.
This initiative aims to provide creators with a recurring income stream while deepening fan engagement. The launch marks a strategic move by Snap to diversify revenue beyond its core advertising business. By enhancing its monetization tools, the company seeks to compete more effectively for top creator talent.