Snap announced it is spinning off its augmented reality hardware division into a new, wholly-owned subsidiary named Specs Inc. [3, 4]. The company stated the move will provide greater operational focus, enable new partnerships, and create capital flexibility, including the potential for minority investment from outside firms. [2, 4]
The new entity is preparing for the public launch of its consumer smart glasses, rebranded as "Specs," later in 2026. [1, 5] This strategic shift aims to better position the company against competitors like Meta and Apple in the emerging wearables market. [2, 3] The device will operate independently from Snapchat, and users will not need an account with the social media app to use the glasses. [3]