Sony Pictures Entertainment is partnering with Chinese toy maker Pop Mart to develop a feature film based on Labubu monster dolls. The project will utilize a live-action and CGI hybrid format.
This film marks a significant expansion for Pop Mart as it moves beyond toys into broader entertainment products. The project is currently in the early stages of development.
BAFTA-nominated filmmaker Paul King will produce and direct the film. King is recognized for directing Paddington and Wonka.
The collaboration aims to transform the viral toy sensation into a global entertainment franchise. This strategy mirrors the Disney model of character development across multiple formats to achieve international reach.