Block is deepening Afterpay integration within the Cash App platform to expand buy now, pay later capabilities. Eligible Cash App Card users can now convert recent purchases into interest-free installment plans. This feature has continued to scale since its 2025 introduction.
The strategy utilizes Cash App’s monthly active user base to grow lending and BNPL segments. These segments currently serve as primary drivers for the app's gross profit growth. Block intends to transform Cash App into a comprehensive financial platform to compete with major digital payment providers.