Constellation Brands has reportedly initiated its third and largest round of layoffs in 2025, impacting its Rochester, New York operations. An employee in the IT department confirmed this recent development, highlighting it as the most substantial workforce reduction by the company this year. This move is part of the company's recalibration efforts in response to several market pressures. The layoffs are attributed to a combination of factors, including decreased demand within the imported beer segment and rising costs, such as tariffs on aluminum used for cans. These headwinds are affecting profit margins and the company's overall outlook. The workforce reduction also aligns with Constellation's broader strategy of pivoting away from parts of its mainstream wine portfolio to focus on higher-growth market segments.