Synchrony Financial (SYF) partnered with OpenAI to integrate financing, rewards, and loyalty programs into AI-native shopping experiences.
The collaboration aims to develop agentic commerce where AI-powered conversations manage the shopping journey from discovery to payment.
Synchrony will deploy OpenAI’s latest models across its business operations to accelerate innovation and product development.
The company launched a ChatGPT plugin that allows users to find promotional financing and merchant deals through conversational interactions.