Tesla has appointed Sharad Agarwal, the former head of Lamborghini India, as its new country director in a significant move to reset its strategy in the populous nation. The appointment, reported by Bloomberg News, is viewed as Tesla's most serious investment in the Indian market to date, following a slow start to sales since its launch in mid-2025. The move comes after Tesla recorded only around 800 orders in India between July and October, a lackluster performance for the electric vehicle giant. By hiring a veteran of the country's luxury auto scene, Tesla is signaling a potential strategic shift to focus first on affluent buyers to build brand trust and local partnerships. Agarwal was instrumental in establishing Lamborghini as the top super-luxury brand in India, expanding its presence to over 60 cities. This renewed push into a major international market is happening as Tesla faces softening global sales and increased competition from other automakers.
Tesla Appoints Former Lamborghini India Head to Lead Renewed Push
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