Tesla reduced the price of its high-end Cyberbeast pickup to $99,990. The previous price for the model was $114,990. The company lowered the cost by discontinuing the included Luxe Package.
A new dual-motor All-Wheel-Drive Cybertruck trim now starts at $59,990. This model features a 325-mile driving range.
These price adjustments align with Tesla's 2026 strategy to attract cost-conscious buyers. The company aims to lower entry barriers to increase market adoption.
Investor Gary Black estimates that Tesla will sell fewer than 25,000 Cybertrucks in 2026. He noted that the absence of advertising hinders the vehicle's sales momentum.