Tesla’s new vehicle registrations in the United Kingdom fell by more than 57% year-over-year in January 2026. The company recorded only 647 registrations during the month. This performance contrasts with competitors such as BYD, which saw sales growth during the same period.
The decline occurred alongside a 4.6% dip in total UK car registrations for January. A broader global slowdown in the electric vehicle market also impacted the results. Analysts suggest that brand perception issues linked to CEO Elon Musk’s political involvement significantly hindered sales in the region.
These figures indicate increasing competitive pressure for the manufacturer. Tesla faces growing challenges in maintaining its market dominance across Europe.