Unity Software Inc. announced on October 14, 2025, the appointment of Chris Feo as Senior Vice President of Sales and Partnerships, Programmatic. Feo will be responsible for leading the growth of the company's Audience Hub, which aims to connect the programmatic advertising ecosystem with gaming audiences through privacy-first identity and advertising solutions across mobile, web, and connected TV. This move signals a strategic focus on expanding Unity's privacy-first advertising offerings to brand marketers. Feo has over two decades of experience in the digital ecosystem, with previous executive roles at Tapad and Experian. No significant market reaction to this announcement has been reported.