A new industry report identifies Unity Software Inc. as a major player in the global market for generative artificial intelligence used in three-dimensional (3D) assets.
The market experiences significant growth, driven by three key factors: escalating demand for immersive gaming, increased AI adoption in media, and the expansion of virtual reality and metaverse applications.
Analysts forecast the market will surge from $2.47 billion in 2025 to $7.21 billion by 2029. This trajectory underscores the strategic positioning of Unity’s real-time 3D content platform.
Key trends fueling this expansion include advancements in AI-driven 3D modeling tools and AI integration with real-time rendering engines. Unity is an established leader in both of these areas.