Unity Software Inc. has introduced a new free payments product that enables video game developers to circumvent the high fees typically charged by major distribution platforms like Apple's App Store and Google's Play Store. This enhancement allows developers to integrate various payment providers across mobile, web, and PC platforms, a move made possible by recent court rulings that have forced more openness in app store billing systems. The new tool presents a significant financial opportunity for game creators, who stand to gain a larger share of the estimated $120 billion spent on in-app purchases annually. According to Unity's CEO, Matt Bromberg, this will provide developers with more profitability and control, allowing for greater investment in content and marketing. Unity will receive a portion of the revenue from the merchants using this new system.