Unity Software is pivoting its advertising business to focus on the AI-powered Vector platform. Management expects the new platform to achieve a $1 billion annual run rate.
The company will sunset the legacy ironSource Ads Network to streamline operations. Unity is also exploring a potential sale of its Supersonic publishing unit.
This strategy prioritizes high-automation tools and data-driven advertising. The platform leverages AI models trained on specific in-engine and runtime data.
The transition aligns with Unity’s extended multi-year VR agreement with Meta. This partnership integrates Unity’s software tools with a large-scale hardware ecosystem.