On October 24, 2025, financial content provider StockStory identified Unity Software (U) as a stock to sell, citing several operational challenges. The analysis highlighted that the company's billings have seen an average decline of 6% over the last year, suggesting potential issues with its products, pricing, or go-to-market strategy. The report also pointed to the highly competitive market, which necessitates significant spending on sales and marketing to maintain visibility, potentially with low returns on investment. Furthermore, the analysis criticized Unity's expense management, which has resulted in persistent operating margin losses. As of the report, the company's stock was trading at 8 times its forward price-to-sales multiple.