Unity Software (U) closed at $36.67 on November 17, 2025, down 0.14%, after a week of strong gains driven by analyst upgrades and positive sentiment around its new advertising model and operational streamlining. The stock had surged 65.91% over the past year, with Citizens recently raising its price target to $45, reflecting optimism following strong Q3 2025 results and management's strategic initiatives. No major company-specific announcements were made on November 17, 2025. The recent rally appears to be sustained by ongoing investor confidence in Unity's turnaround, rather than new catalysts. Broader market sentiment remained cautious, but Unity's movement was primarily company-driven.