Unity Software (U) shares dropped 13.4% this week. This significant downturn creates a notable divergence from positive Wall Street analyst sentiment.

Investors attribute the negative pressure to two factors: ongoing GAAP net losses and recent instances of insider selling. This investor caution outweighs the company's revenue growth and constructive analyst ratings.

Freedom Capital Markets recently initiated coverage on Unity with a "strong-buy" rating. This rating highlights improving business fundamentals, particularly within the advertising segment.

The market currently conflicts between the company's improving fundamentals and its current lack of profitability.