United Airlines announced a major leadership shakeup for its MileagePlus loyalty program on January 15, 2026. The company appointed Jarad Fisher, a former executive at Apple and Delta, as the new President of MileagePlus. Longtime executives Richard Nunn and Luc Bondar will depart the division.
United also hired Vasu Raja as a temporary consultant for its Kinective Media unit. Raja’s temporary role focuses on building the technology stack and marketing capabilities for the media network.
Raja previously served as the Chief Commercial Officer at American Airlines. He departed that role in 2024 following a widely criticized strategic shift. This executive reshuffling signals a new era for the crucial loyalty division.