United Airlines announced on October 24, 2025, a plan to reduce its management and administrative workforce by 4% through the integration of artificial intelligence. This move is part of a broader strategy to streamline operations, improve efficiency, and leverage technology for tasks such as reservations management and data analysis. The airline has indicated that further workforce reductions are planned for 2026. The job cuts will not affect positions related to flight operations, safety, or regulatory compliance. United emphasized its continued investment in customer experience, with over $1 billion allocated annually to upgrade aircraft interiors, lounges, and in-flight services as part of its ongoing transformation strategy.