Ulta Beauty Inc shares rose 2.34% today, buoyed by its ongoing "Love Your Skin Event 2026," which offers daily beauty steals, weekly deals, and special promotions like free gifts for January 2, 2026. This widespread promotional activity is likely driving customer engagement and sales. The positive sentiment is further supported by a comprehensive research feature from January 1, 2026, outlining Ulta's strong strategic direction for the year, including international growth initiatives and a renewed focus on brand exclusivity, reinforcing investor confidence.