Ulta Beauty announced that Selena Gomez’s Rare Beauty will launch across all Ulta stores and on ulta.com. The debut is scheduled for February 1, 2026.
This marks Rare Beauty’s first retail expansion since the brand debuted in 2020. The launch will feature the brand’s best-selling products and hero collections. Ulta will also exclusively carry two specific product kits.
The partnership introduces a unique charitable component, a first for Ulta Beauty with a brand partner. Throughout February 2026, customer donations made at checkout will be split. Fifty percent of contributions will support the Ulta Beauty Charitable Foundation, and 50% will fund the Rare Impact Fund, which focuses on youth mental health.