Ulta Beauty stock surged to a new all-time high on Friday, January 2, 2026. The stock peaked at $620.28 during mid-day trading.
This milestone followed positive analyst action from Argus Research. Argus reiterated a "Buy" rating on the stock and raised its price target from $650 to $700 per share.
The price movement reflects strong investor confidence and continues momentum from a series of December 2025 price target increases by other analysts. Ulta boasts a total return of over 40% in the past year. This performance underscores the company's robust market presence and successful strategic initiatives.