Visa launched its new Stablecoins Advisory Practice, operating under the Visa Consulting & Analytics (VCA) division.
The practice guides financial institutions, fintechs, and merchants on developing and implementing stablecoin integration strategies. This launch follows the stablecoin market capitalization surpassing $250 billion.
The advisory offers expertise on market fit, strategy, and implementation to help clients navigate the digital currency landscape. Visa reported its stablecoin settlement volume reached a $3.5 billion annualized run rate as of November 30.
Initial clients collaborating with the new advisory service include Navy Federal Credit Union and Pathward.