Visa launched "Visa & Main," a new platform targeting small business owners in the United States. The initiative addresses entrepreneurial challenges through three pillars: Business Capital, Business Connect, and Business Essentials. The platform provides access to capital, customer acquisition resources, and modern business tools.
Visa introduced a $100 million working capital facility, partnering with Lendistry, a community-focused lender. This facility directly responds to financing challenges reported by 43% of small businesses.
The "Business Connect" aspect leverages Visa's sponsorship portfolio, including the FIFA World Cup 2026. This feature helps small businesses gain visibility during high-traffic events.