Visa introduced "Visa & Main," a new platform accelerating U.S. small business growth. The initiative focuses on three core challenges: accessing capital, increasing visibility, and adopting new technologies.
Visa facilitates a $100 million working capital fund. This fund operates through community lender Lendistry. It directly addresses the credit gap for small business owners.
The platform provides tools for digital payment acceptance, expense management, and marketing support. Visa will leverage major event sponsorships, such as the FIFA World Cup 2026, to boost local business visibility.
Visa views the launch as a strategic move. It expands the company's role in the U.S. economy. This move pushes Visa further into the embedded finance space for small businesses.