Visa partnered with Air Transat, a Canadian leisure airline, and Desjardins Group, a cooperative financial group. The collaboration will launch a new loyalty program and a co-branded suite of credit cards.
The program offers personalized, accessible benefits to reward customer loyalty. Visa’s global payment network enables the new credit cards.
Air Transat views the initiative as a key business strategy component. The airline seeks to strengthen customer relationships and create value.
The new credit cards are scheduled for introduction in the second half of 2026. Details on the loyalty program and benefits will be released in the coming months.