The Coca-Cola Company announced a new generation of beverage dispensers using real-time data. These machines can develop and launch new drinks in as little as 90 days.
This technology replaces the traditional 18-month product development cycle. New Freestyle dispensers analyze data from approximately 11 million daily servings to identify emerging flavor trends.
The move allows Coca-Cola to respond quickly to shifting consumer preferences. This innovation supports a strategy to diversify beyond traditional sodas, following the growth of brands like Fuze Tea.
Coca-Cola will showcase the technology at the National Restaurant Show in Chicago. The machines will roll out across the U.S. with a new unified global visual design.